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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Anjali Kumar — Negotiating a Job Offer (B)
Alison Konrad; Nundini KrishnanCase IVEY-9B11C046-ELeadership and People ManagementThis case is a supplement to Anjali Kumar — Negotiating a Job Offer (A).Starting at €5.74
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Anjali Kumar — Negotiating a Job Offer (A)
Alison Konrad; Nundini KrishnanCase IVEY-9B11C045-ELeadership and People ManagementAnjali Kumar receives her first job offer after graduation at an organization she admires, with interesting work and good benefits, but the salary is low. Also, she is unsure whether the position offers any advancement opportunities. At the end of the (A) case, Anjali has to decide whether to accept the offer, decline it, or try to negotiate a better offer, even though she has received no other offers at the time.Starting at €8.20