Default Category
-
Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
-
Alcan (B): Reacting to the Alcoa Offer
Johnny Boghossian; Karl Moore; Amrita Nain; Gregory VitCase IVEY-9B09N024-EFinance, StrategyIn May 2007, aluminum giant Alcoa announced its intentions to perform a hostile takeover of Alcan. Case B is set at this point and before Rio Tinto was in a position to announce its own offer. Students are asked to perform valuations of Alcan to determine the premium offered by Alcoa, consider the strategies Alcan can employ, and supply the suggestions Alcan managers should provide shareholders.Starting at €5.74
-
David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
-
Alcan (A): Anticipating Industry Change
Gregory Vit; Johnny Boghossian; Amrita Nain; Karl MooreCase IVEY-9B09M071-EStrategyIn December 2006, Alcan was the second largest producer of aluminum in the world, but the industry was consolidating. The case traces the development of the aluminum industry since World War II to the recent emergence of China as an economic power and the accompanying rise in commodity prices. Alcan had to decide between two offers: to be acquired or to go it alone. The first offer was from Alcoa and the other from Rio Tinto. Alcoa was the world ...Starting at €8.20