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La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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LabCDMX: Experiment 50
Weiss, Mitchell B.; Miguel, Maria FernandaCase HBS-817031-EEntrepreneurshipThere were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the labyrinth system that provided an estimated 14 million rides a day. Gabriella G mez-Mont, the Lab's founder and director, had led her team in a project to crowd-source the routes from vol...Starting at €8.20
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Cumplo.com
Cespedes, Frank V.; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-818039-EMarketingIn August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issue...Starting at €8.20
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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ProdEng: Services for Oil & Gas Extraction
Cespedes, Frank V.; Miguel, Maria Fernanda; Cal, MarianaCase HBS-819003-EEntrepreneurshipIn 2016 unforeseen Oil and Gas industry-wide demand slump drove ProdEng's average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the second half of 2016. Although the Partners remained optimistic about ProdEng's long-term fundamentals and management team, the short-term challenges required that they act rapidly. However, they had divergent views on the path forward. Should they stay the course and focus on the...Starting at €8.20
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Paez (Spanish version)
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-319S21MarketingPáez, una marca de moda puesta en marcha de Argentina, que se vende alpargatas tradicionales, una categoría de calzado sueño que de repente se despertó cuando la compañía de EE.UU. TOMS prestado el diseño tradicional alpargata, la cubrió con colores de moda y estampados, y ligado a una causa social. Los fundadores de Paez eran muy conscientes de los retos presentes y futuros que enfrentan debido a los recursos y capacidades de su competidor más b...Starting at €8.20