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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Banorte M vil: Data-Driven Mobile Growth
Israeli, Ayelet; Larangeira, Carla; Cal, MarianaCase HBS-520068-EMarketingIn mid-2019, Carlos Hank, was deliberating over the results for Banorte M vil - the mobile application for Banorte, Mexico's most profitable and second-largest financial institution. Hank, who had been appointed as Banorte s Chairman of the Board in January 2015, had overseen Banorte's transformation (and multi-million-dollar investment) from a product and client volume-focused bank into a customer-centric, technology and data-driven organizati...Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap (Spanish version)
Israeli, Ayelet; Avery, JillCase HBS-518S30MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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InterSoft de Argentina (A)
Hill, Linda A.; Palestrant, StacyCase HBS-412S21Leadership and People ManagementSe centra en InterSoft de Argentina, una compañía de software que crece en Argentina. En 1993, InterSoft adquiere una compañía de software de Rusia y Emilo López, el vicepresidente y director de Sistemas de Software Lab de InterSoft, debe administrar una, intercultural, el equipo de "virtual" creativo. Este caso ilustra los orígenes de INTERSOFT y pone de relieve la relación entre los socios fundadores, López y Félix Racca.Starting at €8.20
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InterSoft de Argentina (B)
Hill, Linda A.; Palestrant, StacyCase HBS-412S22Leadership and People ManagementSe centra en InterSoft de Argentina, una compañía de software que crece en Argentina. En 1993, InterSoft adquiere una compañía de software de Rusia y Emilo López, el vicepresidente y director de Sistemas de Software Lab de InterSoft, debe administrar una, intercultural, el equipo de "virtual" creativo. Este caso revela una disputa que surge a través de correo electrónico entre un programador argentino y un programador ruso. López, como el directo...Starting at €5.74
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InterSoft de Argentina (C)
Hill, Linda A.; Palestrant, StacyCase HBS-412S23Leadership and People ManagementSuplementos de la (A) y el caso (b). Diseñado para ser entregados al final de la clase.Starting at €5.74