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PepsiCo: The Launch of Organic Gatorade
Neil Bendle; Rob GeorgeCase IVEY-9B16A057-EMarketingIn the summer of 2016, PepsiCo Beverages Canada faced a choice: whether to launch its new product, organic Gatorade, in Canada. Only a few months previously, PepsiCo North America Beverages’ chief executive officer had announced a company-wide initiative that was designed to offer consumers a greater variety of healthier products. Would such a product ultimately make PepsiCo more competitive in the Canadian market in light of recent trends that e...Starting at €8.20