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ClickDishes: Serving New Cities
William Wei; Lei Jin; Etayankara MuralidharanCase IVEY-9B18A018-EEntrepreneurship, MarketingIt was early November 2017, and the chief executive officer of ClickDishes Inc. (ClickDishes), an Alberta-based food service application company, needed to consider the strategic direction of his start-up. ClickDishes had a unique value proposition and very few competitors worldwide. Its chief executive officer wanted to enter a number of new markets very quickly in order to capitalize on his company's first-mover advantage and establish the Clic...Starting at €8.20
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OurPLANE
Elizabeth M.A. Grasby; Emily SaundersCase IVEY-9B09A022-EEntrepreneurship, MarketingThe president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE's upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to (1) perform a thorough company size-up, (2) complete an industry analysis of the fractional aircraft ownership industry, (3) analyze competition, ...Starting at €8.20