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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B020-EAccounting and Control, Entrepreneurship, MarketingThis case is a supplement to Damn Heels (A).Starting at €5.74
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Hellmann's Creamy Salad Dressing Mix (Spanish version)
Richard H. Mimick; Dana G. HydeCase IVEY-9A84JS25MarketingUn gerente de marca de la división Best Foods de Canada Starch, Inc., se encontraba preparando un plan de mercadotecnia para un nuevo producto, llamado Hellmann's Creamy Salad Dressing Mix (mezcla para preparar aderezo cremoso de ensaladas Hellmann's, o MACEH). El producto y diseño del envase habían sido finalizados, pero el resto del plan de mercadotecnia debía ser completado rápidamente, teniendo en cuenta que la fecha de lanzamiento era en dos...Starting at €8.20
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Damn Heels (A)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B019-EAccounting and Control, Entrepreneurship, MarketingA young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new...Starting at €8.20