Default Category
-
Amsterdam Brewery
Elizabeth M.A. Grasby; Erica FurgiueleCase IVEY-9B15B003-EAccounting and Control, MarketingThe owner and president of a craft brewery and restaurant had just finished reviewing the company’s mid-year results, which revealed some operational capacity issues and a limited marketing budget. As a result, the owner wanted to focus on each of the company’s product lines and their contribution to the business to determine how to allocate marketing costs. Alternatively, with the company’s continued growth, the owner wondered whether the brewer...Starting at €8.20