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Pricing, Profits and Customer Value (Spanish version)
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Case HBS-818S09StrategyThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Starting at €8.20
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Co-Operators: Catalyzing the Insurance Industry for Sustainability
Alison Konrad; Mary Enhua XuCase IVEY-W29934-EEntrepreneurship, StrategyTom Ewart had been recently promoted to associate vice-president (VP) of Sustainability at The Co-operators Group Limited (Co-operators), a Canadian financial services company focused on insurance. Ewart and his team were in the process of publishing the company’s annual integrated report to inform stakeholders of the firm’s current environmental, social, and governance (ESG) initiatives and commitments. With sustainability trends rapidly growing...Starting at €8.20