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Ultrabrand's Journey to a Smarter Web Analytics Product Offering
Binny Samuel; Ryan Ward-WilliamsCase IVEY-9B16E034-EEntrepreneurship, Information TechnologiesIn October 2014, the chief executive officer (CEO) of a high-end, invite-only digital branding firm was contemplating which (if any) web analytics service the company should offer to its clients. The CEO knew that in order to justify the high price his firm charged its executive and celebrity clientele, all ancillary services like web analytics reporting would have to be just as extravagant and just as functional as the core product—branded websi...Starting at €8.20