Default Category
-
SalinaBear: Monetizing a YouTube Profile
Michael Parent; Anjali Bal; Karen RobsonCase IVEY-9B12A063-EEntrepreneurship, MarketingA recent business school graduate has enjoyed moderate success with her YouTube channel, which is devoted to videos detailing how to artistically transform T-shirts into unique fashion items. The entrepreneur has successfully monetized the site by allowing YouTube to place ads on it, through the YouTube Partner Program. The case outlines the entrepreneur’s efforts, describes her participation in YouTube’s Partnership Program and asks students to ...Starting at €8.20
-
Foxcore Retail (B): Database Implementation
Derrick Neufeld; Liam Corrigan; Michael GencarelliCase IVEY-9B18E017-EInformation TechnologiesSupplement for product 9B18E016.Starting at €5.74
-
Lululemon Athletica's Product, Employee and Public Relations Issues
Stefanie Beninger; Simon Pek; Karen Robson; Adam J. MillsCase IVEY-9B14A039-EMarketingLululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013....Starting at €8.20
-
Foxcore Retail (A): Designing a Database
Derrick Neufeld; Liam Corrigan; Michael GencarelliCase IVEY-9B18E016-EInformation TechnologiesOn April 2, 2017, the two founders of Foxcore Retail were preparing for a third summer managing their small retail business in Ontario, Canada. They had spent the weekend reviewing budgeting, staffing schedules, and inventory planning for their biggest exStarting at €8.20