Ivey Business School (Canada)
- Case
Capital One: Launching a Mass Media Campaign
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06A005-EPublished: Apr 11, 2006Reviewed: Sep 9, 2009Format: PDFPages: 18Language: English - Case
Sunripe Marketplace: A Private Label Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A003-EPublished: Feb 26, 2007Format: PDFPages: 9Language: English - Case
Molson Canadian - The Rant (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B01AS25Published: Mar 29, 2006Format: PDFPages: 23Language: Spanish - Case
Personal Shoppers at Sears: The Elf Initiative
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A019-EPublished: Jan 31, 2008Format: PDFPages: 14Language: English - Case
Customization at BMW
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A007-EPublished: Apr 1, 2008Reviewed: May 8, 2008Format: PDFPages: 13Language: English - Case
Indigo Books & Music Inc.: Optimizing Its Loyalty Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A005-EPublished: Feb 26, 2007Reviewed: Sep 27, 2007Format: PDFPages: 9Language: English - Case
Leo Burnett Interactivo (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B00AS05Published: Mar 21, 2005Format: PDFPages: 20Language: Spanish - Case
Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B01AS13Published: Dec 31, 2003Format: PDFPages: 17Language: Spanish - Case
Pattison & Sons Lumber and Construction Supplies
Collection: Ivey Business School (Canada)Ref.: IVEY-9B05B022-EPublished: Oct 13, 2005Reviewed: Jun 22, 2012Format: PDFPages: 11Language: English - Case
Conroy's Acura: Customer Lifetime Value and Return on Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A001-EPublished: Jan 31, 2008Format: PDFPages: 6Language: English