Ivey Business School (Canada)
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B18M175-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faStarting at €8.20
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Twenty One Toys Inc.: Sparking Growth
Dominic Lim; Ken MarkCase IVEY-9B17M188-EEntrepreneurship, StrategyThe founder and chief executive officer of Twenty One Toys Inc., a Canadian designer and manufacturer of educational toy sets, was considering her firm’s future in 2017. The company had doubled its revenues each year for the past two years with its first toy—and, thus far, its only product—the Empathy Toy. The entrepreneurial founder had defied the odds, gaining recognition for her product and securing funds from socially focused awards and firms...Starting at €8.20
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Prairie Ventures Limited
James E. Hatch; Zhou ZhangCase IVEY-9B09N025-EEntrepreneurship, FinanceThe investment manager at Prairie Ventures Limited, a Saskatchewan based venture capital firm, is examining the merits of financing a management buyout of Crestline Coach, a manufacturer of ambulances and distributor of buses. Students must design a term sheet and create an appropriate financing package. Students are provided with an Excel model to assist in their analysis.Starting at €8.20
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Aritzia: Managing Growth in a Global Pandemic
Dominic Lim; Alina Salemohamed; Liam JohnsonCase IVEY-9B21M074-EStrategyFounded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the womenStarting at €8.20
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CanniMed Therapeutics Inc.: The IPO Dilemma
Adam Fremeth; Zhou Zhang; Dean PopilCase IVEY-W26387-EFinance, StrategyIn November 2016, the chief executive officer of CanniMed Therapeutics Inc. was considering the company’s options for raising capital through an initial public offering. The decision was critical for the Saskatchewan-based medical cannabis company, whichStarting at €8.20
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCase IVEY-W34703-EEntrepreneurship, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Starting at €8.20
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Carrot Rewards: Carrot at a Crossroads
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B21M033-EEntrepreneurship, Leadership and People ManagementIn December 2018, the founder and chief executive officer (CEO) of Carrot Rewards (Carrot), a profitable Canadian social enterprise, was facing a turning point. The company, which had been founded three years earlier, was about to implode. Its single largest client had just conveyed its decision to pull out, causing a sudden 65 per cent drop in the company’s annual revenue. Should Carrot continue with the prevailing model-one day at a time? Shoul...Starting at €8.20
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Axess Law Professional Corporation: The Next Level of Growth
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B20M070-EEntrepreneurship, StrategyIn June 2018, Lena Koke, the co-founder of Axess Law Professional Corporation, a legal services enterprise in Toronto, Ontario, was examining how to take the firm to the next level of growth. Koke had to determine what legal products and services the firm could expand and diversify into, how the firm should leverage information technology to reinforce its low-cost positioning, and how the firm should finance growth. The co-founder must evaluate t...Starting at €8.20
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Grandma Treesaw's Bannock: Mixing In Growth
Dominic Lim; Zuhayr Abbas; Nick FoxCase IVEY-W34807-EEntrepreneurship, StrategyTeresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions lo...Starting at €8.20