Ivey Business School (Canada)
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HBA Job Offer Negotiation: Applicant
Fernando Olivera; Ryan Quirt; Alan RichardsonCase IVEY-9B16C043-ELeadership and People ManagementTo be used with 9B16C042.Starting at €8.20
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HBA Job Offer Negotiation - Teaching Note
Fernando OliveraTeaching Note IVEY-8B16C042-ELeadership and People ManagementTeaching note for products 9B16C042 and 9B16C043.Starting at €0.00
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HBA Job Offer Negotiation: Recruiter
Fernando Olivera; Ryan Quirt; Alan RichardsonExercise IVEY-9B16C042-ELeadership and People ManagementHBA Job Offer Negotiation is a role play between a job applicant who is graduating from an undergraduate business school and a recruiter from a global consulting firm. It is intended to illustrate the importance of preparation and planning; integrative negotiation in the context of job offers, and specific behaviours that contribute to effective negotiation. To be used with 9B16C043.Starting at €8.20
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Marlow: Building the Ultimate Reproductive Health Brand
Ian Dunn; Raphael Bender BennettCase IVEY-W27289-EMarketingIn August 2021, the founders of We are Marlow Corporation (Marlow) were considering the company’s future. Marlow was a direct-to-consumer (D2C), subscription-based business that sold lubricated tampon kits. The company was about to receive full approval from Health Canada to sell its products and the founders needed to shift their focus to a marketing strategy for their upcoming launch. They needed to decide on their target market and pricing sch...Starting at €8.20