Ivey Business School (Canada)
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La Maison Simons: The Bra Backlash
Jana Seijts; Gerard Seijts; Benjamin BigioCase IVEY-9B20C008-EEntrepreneurship, Leadership and People ManagementLa Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within ho...Starting at €8.20
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Lac-Megantic Train Derailment: Putting Out the Fires (B)
Jana Seijts; Paul BigusCase IVEY-9B13M136-EStrategySupplement to 9B13M135.Starting at €5.74
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The Globe and Mail: Cut-and-Paste Plagiarism Scandal
Jana Seijts; Paul BigusCase IVEY-9B13M047-EStrategyThe public editor of The Globe and Mail, Canada’s leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethic...Starting at €8.20
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Research in Motion: Sincerely, a RIM Employee (B)
Jana Seijts; Paul BigusCase IVEY-9B12C021-ELeadership and People Management, StrategyThis case is a supplement to Research in Motion: Sincerely, a RIM Employee (A).Starting at €5.74
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Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCase IVEY-9B12M045-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Research in Motion: Blackberry Blackout (A).Starting at €5.74
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City in Crisis: Michael Taylor
Jana Seijts; Paul BigusCase IVEY-9B10M102-EStrategyOver the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. T...Starting at €8.20
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A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News
Gerard Seijts; Jana Seijts; Lindsay HobbsCase IVEY-W34665-EKnowledge and Communication, Leadership and People ManagementLisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and viewers when, on August 15, 2022, she posted a video on Twitter to announce that she had been abruptly ousted from CTV by its parent company, Bell Media Inc. (Bell Media). Bell Media was hit with seemingly never-ending waves of negative press, including speculation that sexism and ageism had been th...Starting at €8.20
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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCase IVEY-W26088-EMarketing, StrategyThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentStarting at €8.20
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Dot Autonomous Power Platform: The Future Of Farming
Dwight Heinrichs; Michael Taylor; Marco CoppolaCase IVEY-9B19A055-EEntrepreneurship, MarketingThe Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farStarting at €8.20
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Rethinking B-Sc’ool Apparel at Hill
Dwight Heinrichs; Michael TaylorCase IVEY-9B20A009-EEntrepreneurship, MarketingIn October 2018, the president of a business school student (BSS) society must decide on the viability of marketing a line of business school apparel. The school had been selling its brand of products with moderate success and the president had to determine the best option going forward. She faced a number of decisions: How to increase sales? What should be included in the clothing line? Should the product line be branded under the school’s or th...Starting at €8.20