Ivey Business School (Canada)
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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
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Robertson Maple Farm Inc.
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B13B016-EAccounting and ControlThe owner of a maple sugar farm and tourist facility must prepare the company books for the fiscal year according to International Financial Reporting Standards (IFRS) rules. The owner must decide how to account for operating and finance leases.Starting at €8.20
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Bird's Eye View Ltd.
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B13B018-EAccounting and ControlThe owner of a scenic flying tour operation reviews the financial details of his company's fixed assets for the purpose of completing the necessary accounting transactions for the fiscal year.Starting at €8.20
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Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B010-EAccounting and ControlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Starting at €8.20
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Wacky Webster's TV & Home Audio
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B008-EAccounting and Control, MarketingThe owner of a small TV and home audio shop was reviewing his marketing plan for the coming fiscal year. He was exploring potential new target markets, as well as reviewing his product portfolio, repair service, and pricing, and considering a website. Based on his research and analysis, he planned to design a detailed promotional strategy for the fiscal 2014 year.Starting at €8.20
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The Gallery Project
Jean-Philippe Vergne; Alexander (A.J.) MillerCase IVEY-9B13M072-EEntrepreneurship, StrategyA young entrepreneur is considering options for starting an art dealership. Everyone has some commonsense knowledge of what an art gallery is, yet very few have realized how competitive the art market is and what it takes to succeed in that industry. The price of a painting can be anywhere between $50 and $500,000, and that price typically does not depend on the objective properties of the artwork itself. This is where the art dealer plays an imp...Starting at €8.20
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
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Cowbell Brewing Co.: Building a Destination Brewery
Lawrence A. Plummer; Ken MarkCase IVEY-9B20M029-EEntrepreneurship, StrategyIn late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style b...Starting at €8.20
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Huemen: The Creation of a Male Beauty Brand
Lawrence A. Plummer; Umar ElBablyCase IVEY-9B20M069-EEntrepreneurship, StrategyHuemen was a new men’s cosmetics start-up founded in mid-2018 by two business students. In 2018, the market for men’s makeup was in its infancy. Stigmas and stereotypes dominated ideas about men investing in their appearance, but the founders believed thaStarting at €8.20
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Yuser: Pitching a New Social Networking App
Simon Parker; Lawrence A. Plummer; Eunika SotCase IVEY-9B19M063-EEntrepreneurship, StrategyYuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an oppStarting at €8.20