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Standing on Principle: The Resignation of Jane Philpott
Gerard Seijts; Thomas WatsonCase IVEY-9B19C019-ELeadership and People ManagementJane Philpott, a federal member of Parliament and minister in the Canadian government’s cabinet, had told voters during her election campaign in 2015, “For me, a seat in the House of Commons is not a target; it’s a tool. It’s the tool that you and I will use to make this community better—to make this country better.” Four years later, Philpott was forced to examine her position and her potential to use that tool when a scandal brought to question...Starting at €8.20
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Revera Inc. Getting Alignment Workshop (C)
Gerard Seijts; Thomas WatsonCase IVEY-9B20C013-ELeadership and People ManagementSupplement for product 9B20C011.Starting at €5.74
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Capital One: Launching a Mass Media Campaign
Robert J. Fisher; Ken MarkCase IVEY-9B06A005-EMarketingThe senior Brand Manager for Capital One Canada is developing the firm's strategy for its first mass media advertising campaign in Canada. He had been provided with a menu of U.S. and U.K. advertisements - with test results for each - which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should ...Starting at €8.20
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Molson Canadian - The Rant (Spanish version)
Robert J. Fisher; Scott WalkerCase IVEY-9B01AS25MarketingMolson Canadá produjo el Molson Canadian, la mejor cerveza vendedora de Canadá. La campaña publicitaria anterior del canadiense “el Rant” había sido increíblemente popular haciéndole uno del ads más acertado para Molson en un rato largo, y ganando concesiones de publicidad internacionales y domésticas numerosas. El equipo de la comercialización para el Molson Canadian tuvo que encontrar el tema para la campaña publicitaria siguiente, y debe decid...Starting at €8.20
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A Situation Of Conflicting Interests: Proximity To Rail
Gerard Seijts; Thomas WatsonCase IVEY-9B18C005-ELeadership and People ManagementCalgary’s city manager sought to build stronger relationships with the community to attract development and retain investment in the city. He knew that implementing the Proximity Initiative guidelines, a collaborative effort between the Railway Association of Canada and the Federation of Canadian Municipalities, while intended to limit potential safety risks in the case of a derailment or volume release, would simultaneously limit urban developme...Starting at €8.20
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Leo Burnett Interactivo (Spanish version)
John S. Hulland; Robert J. Fisher; Ken Mark; Elizabeth O'NeilCase IVEY-9B00AS05Entrepreneurship, MarketingLeo Burnett Canada debe decidir como se organizará para proveer servicios de publicidad en Internet a clientes actuales y potenciales. Tratar al grupo Interactivo como una entidad de negocios separada tiene la ventaja de mantener una cultura emprendedora separada, para continuar el desarrollo de cualidades técnicas y creativas que son específicas de Internet, y hacer crecer la base de clientes de Leo Burnett. O, Leo Burnett puede hacer al grupo I...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20