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Granite Apparel: Funding an Expansion (French Version)
James E. Hatch; Larry Wynant; Ken MarkCase IVEY-9B10NF028-EFinanceThe chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.Starting at €8.20
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCase IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Starting at €8.20
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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
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Stewarding the Soil: An Ontario Farmer’s Quest for Regenerative Agricultural Practices
Wren Montgomery; Pratima Bansal; Melanie Issett; Ken MarkCase IVEY-9B20M013-EEntrepreneurship, StrategyBlake Vince is a fifth-generation farmer who adheres to seemingly unconventional farming techniques. Most farmers in southwestern Ontario use conventional industrial farming methods such as tilling their fields, relying on pesticides and fertilizers, and monocropping (i.e., planting the same crops on the same plot of land year after year). Vince, however, embraces more regenerative agricultural practices (such as no-till farming, wherein the top ...Starting at €8.20
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Play On! Weighing the Option to Restart (B)
J. Robert Mitchell; Ken MarkCase IVEY-9B10M075-EEntrepreneurship, StrategyThe founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case, Play On! Building the Entrepreneurial Opportunity, product #9B10M074, focuses on the founder's review of hi...Starting at €5.74
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Sun Life Financial: A Potential Indian Life Insurance Joint Venture
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCase IVEY-9B07M046-EEntrepreneurship, StrategyThis supplement to Sun Life Financial: Planning for the Future, product 9B07M045, hones in on Sun Life's decision to re-enter the Indian insurance market.Starting at €8.20
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Canadian National Railway Company: Culture Change (B)
Stewart Thornhill; Ken MarkCase IVEY-9B13M091-EStrategyThis is a supplement to 9B13M090.Starting at €5.74
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Project Destiny
P. Fraser Johnson; Ken MarkCase IVEY-9B19D005-EEntrepreneurship, Service and Operations ManagementThe president and chief executive officer of Romet Limited, was preparing for a project team meeting that would start at 1:00 p.m. that afternoon. It was Friday April 27, 2018, and he had just finalized the architectural design and layout for the company’s new plant. The lease for the current plant would expire at the end of that year, and he was reviewing the activities required to complete the facility relocation project. The plant relocation w...Starting at €8.20