Ivey Business School (Canada)
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Nest Wealth Asset Management Inc.
Chuck Grace; Andrew SartaCase IVEY-9B17M114-EEntrepreneurship, StrategyNest Wealth Asset Management Inc. (Nest) was a new Canadian robo-adviser based in Toronto. The company competed not only against large incumbents such as Canadian banks but also against other financial technology start-ups. In April 2015, Nest's main competitor had just aligned with a significant partner that had abundant financial resources and broad market access. Nest's chief executive officer needed to consider the best option for the company...Starting at €8.20