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Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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Generational Differences and Work Values
Chris A. HigginsCase IVEY-9B12E005-ECorporate Governance, Leadership and People ManagementA consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work val...Starting at €8.20
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Leadership at Research in Motion
Charlice Hurst; William T. WatsonCase IVEY-9B13C019-ELeadership and People Management, StrategyTwo people with opposing skills – business management and marketing on the one hand and technological know-how on the other – are joint chief executive officers of a market-leading smartphone manufacturer. Their leadership styles, decision-making and relationship with each other are paramount from the company’s inception, through its rise, its response to mounting competition and the period of declining performance that followed. Conflicting poin...Starting at €8.20
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Avid Life (B)
Gerard Seijts; William T. WatsonCase IVEY-9B12C004-EEntrepreneurship, Finance, Leadership and People ManagementThis case is a supplement to Avid Life (A).Starting at €5.74
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MBA Starting Salaries
Chris A. HigginsCase IVEY-9B12E013-ECorporate GovernanceEvery year MBA programs across the country advertise for prospective students. They promote the academic excellence of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many studen...Starting at €8.20
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Avid Life (A)
Gerard Seijts; William T. WatsonCase IVEY-9B12C003-EEntrepreneurship, Finance, Leadership and People ManagementNoel Biderman was the president of Avid Life Media, a profitable Canadian growth company whose main businesses were various online social networks for groups seeking sexual partners and romance. Biderman was seeking to raise $60 million via a private placement offering to acquire a privately held online advertising sales company, merge the companies, and take the new and improved entity to the TSX Venture Exchange or the Toronto Stock Exchange. T...Starting at €8.20