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Marie Bohm and the Aspect Group (Spanish version)
Alison KonradCase IVEY-9B05CS017Entrepreneurship, Leadership and People ManagementThe Aspect Group is a small entrepreneurial marketing company that focuses on brand management. Having worked in the industry for a number of years both as permanent employee and freelancer, Marie Bohm founded the Aspect Group with a goal of developing a humane work environment with work-life flexibility. To grow the business, she is faced with two choices: she could partner with a small local firm or link with a high-profile firm in Toronto. The...Starting at €8.20