Ivey Business School (Canada)
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Mīhī Cannabis: Planting the Seeds for a New Retail Cannabis Business in Canada - Teaching Note
Peter KerrTeaching Note IVEY-W25666-EMarketing, StrategyTeaching note for product W25665.Starting at €0.00
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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Mīhī Cannabis: Planting the Seeds for a New Retail Cannabis Business in Canada
Peter KerrCase IVEY-W25665-EMarketing, StrategyIn June 2018, the government of Canada passed the Cannabis Act, paving the way for the legalization of recreational cannabis cultivation, acquisition, possession, and consumption on October 17 of that same year. This move set off a flurry of activity as existing companies, investment firms, and entrepreneurs sought to establish an initial position within the burgeoning industry. Mīhī Cannabis and its chief executive officer needed to navigate the...Starting at €8.20