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New Earth Mining, Inc. (Spanish version)
Collection: HBSP (USA)Ref.: HBS-917S19Published: Mar 11, 2013Reviewed: Oct 11, 2013Format: PDFPages: 15Language: Spanish - Case
Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Sunripe Marketplace: A Private Label Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A003-EPublished: Feb 26, 2007Format: PDFPages: 9Language: English - Case
Personal Shoppers at Sears: The Elf Initiative
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A019-EPublished: Jan 31, 2008Format: PDFPages: 14Language: English - Case
Customization at BMW
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A007-EPublished: Apr 1, 2008Reviewed: May 8, 2008Format: PDFPages: 13Language: English - Case
Indigo Books & Music Inc.: Optimizing Its Loyalty Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A005-EPublished: Feb 26, 2007Reviewed: Sep 27, 2007Format: PDFPages: 9Language: English - Case
New Earth Mining, Inc.
Collection: HBSP (USA)Ref.: HBS-913548-EPublished: Mar 11, 2013Reviewed: Oct 11, 2013Format: PDFPages: 12Language: English - Case
Conroy's Acura: Customer Lifetime Value and Return on Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A001-EPublished: Jan 31, 2008Format: PDFPages: 6Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English