HBSP (USA)
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Five Minds of a Manager (Spanish version)
Gosling, Jonathan; Mintzberg, HenryArticle HBS-R0311CLeadership and People Managementmanaging the self (the reflective mindset); managing organizations (the analytic mindset); managing context (the worldly mindset); managing relationships (the collaborative mindset); and managing change (the action mindset). The program is built on the exploration and integration of those five aspects of the managerial mind.Starting at €8.20