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Anjali Kumar — Negotiating a Job Offer (B)
Alison Konrad; Nundini KrishnanCase IVEY-9B11C046-ELeadership and People ManagementThis case is a supplement to Anjali Kumar — Negotiating a Job Offer (A).Starting at €5.74
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Wattpad
Deighton, John; Kornfeld, LeoraCase HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Starting at €8.20
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Rogers Communications, Inc.: The Wave (Spanish Version)
Deighton, John; Voermann, Karsten; Gilyard, ReginaldCase HBS-508S08MarketingRogers Communications, Inc., el mayor proveedor de televisión por cable de Canadá, es decidir cómo debe responder a los acontecimientos que parecen presagiar la convergencia de la industria con las industrias de la informática y de telecomunicaciones. En particular, se está investigando cómo debe probar el mercado de acceso a Internet de alta velocidad a través de módem de cable. Este caso se describen las decisiones que deben hacerse para llevar...Starting at €8.20
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Anjali Kumar — Negotiating a Job Offer (A)
Alison Konrad; Nundini KrishnanCase IVEY-9B11C045-ELeadership and People ManagementAnjali Kumar receives her first job offer after graduation at an organization she admires, with interesting work and good benefits, but the salary is low. Also, she is unsure whether the position offers any advancement opportunities. At the end of the (A) case, Anjali has to decide whether to accept the offer, decline it, or try to negotiate a better offer, even though she has received no other offers at the time.Starting at €8.20