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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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Textbooks for Change
Elizabeth M.A. Grasby; Shannon WrightCase IVEY-9B16B004-EAccounting and ControlIn May 2015, the chief executive officer (CEO) of a small social enterprise was trying to decide how to expand its business. Textbooks for Change collected used texts from universities and supported African entrepreneurs and universities by donating text sales proceeds or through the distribution of donated materials to deserving schools. The CEO was considering expanding the business to collect textbooks from universities outside its region, and...Starting at €8.20
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Red Spruce Resort
Elizabeth M.A. Grasby; Shannon WrightCase IVEY-9B15B013-EAccounting and ControlThe general manager of a resort was considering completely renovating the resort’s suites for the upcoming season. He would need to submit a proposal to the resort owners for funding approval. Although he knew the renovation would increase customer satisfaction, he would need to justify the significant upfront investment from a financial perspective.Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20