Ivey Business School (Canada)
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Pfizer: Environmental and Business Benefits of Green Chemistry
Vesela Veleva; Madhura SarkarCase IVEY-9B15M043-EStrategyThis case focuses on Pfizer, the largest research-based pharmaceutical company globally with sales of over $51 billion and operations in 175 countries in 2013. It introduces students to the field of green chemistry and discusses the business and environmental effects of such a strategy. While Pfizer has measured the benefits of green chemistry, communicating these externally has been challenging. In addition, manufacturers of generic drugs largel...Starting at €8.20
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Succession Planning: Surviving the Next Generation
Ilan Alon; Kimberley HowardCase IVEY-9B09C015-EEntrepreneurship, Leadership and People Management, StrategyIn late May 2009, Albert Bohemier, CEO of Survival Systems Limited (SSL), located in Dartmouth, Nova Scotia, paced the deck of the training pool at Survival Training Simulation Theatre wondering how best to transition the company to new leadership. During the past five years, attempts at succession planning had been unsuccessful. As the leader of the company for over 25 years, Bohemier was ready to retire, but there were many aspects of successio...Starting at €8.20
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Solutions Care Association: Developing an Integrated CSR Strategy
Vesela VelevaCase IVEY-9B11M004-EService and Operations Management, StrategyThis case focuses on Solutions Care Association (SCA) — a nonprofit health care organization established in 2000 that quickly became a leader in environmental stewardship and social responsibility. With headquarters in Nevada, United States, the company had a strong mission and socially responsible culture, which helped attract talent and launch social and environmental initiatives. Despite its numerous achievements and awards, however, there was...Starting at €8.20
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Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
Kimberley Howard; William Wei; Vicky NieCase IVEY-9B14A013-EEntrepreneurship, Marketing, StrategyAn immigrant entrepreneur created Hi-Bridge Consulting Corporation, a company that imported and distributed alcoholic products in Canada, among other activities. In 2009, the entrepreneur brought Yanjing beer to Canada from China, even though the Chinese brewery did not have an articulated international expansion strategy in Canada at the time. Despite numerous challenges in the Canadian beer market, the entrepreneur made significant headway. How...Starting at €8.20
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New Balance: Developing an Integrated CSR Strategy
Vesela VelevaCase IVEY-9B10M011-EMarketing, StrategyThis case focuses on New Balance, a privately held company and the fourth largest athletic footwear manufacturer in the world. Founded over 100 years ago, New Balance has a strong social responsibility culture and mission established by its owners. Its commitment to employees, for example, was expressed through maintaining domestic manufacturing in the United States (the only large footwear manufacturer to do so presently) and avoiding layoffs in...Starting at €8.20
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MacEwan Goes Global: Internationalization at a Canadian School of Business
Ilan Alon; Mike Henry; Kimberley HowardCase IVEY-9B09M020-EStrategyGiven the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs....Starting at €8.20
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PerkinElmer: Old Instrument Reuse and Recycling
Vesela Veleva; Anna Montanari; Peter Clabby; Jonathan LeseCase IVEY-9B12M115-EStrategyThis case examines the business options for implementing a company-wide product take-back program. It focuses on PerkinElmer, a $1.9 billion global technology company developing diagnostics and biomedical products for the environmental and human health sectors. The company, which operates in more than 150 countries, is committed to community engagement, sustainable and ethical business practices and eco-innovative products, including a commitment...Starting at €8.20