Ivey Business School (Canada)
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Manufacturing Profit: What Is Driving Stock Prices in the Auto Industry?
Matthew Sooy; Alex Solomos; Jack HidiCase IVEY-W25539-EAccounting and Control, FinanceIn 2019, an investment analyst for a hedge fund firm based in the Bahamas was tasked with evaluating his firm’s exposure to the automotive industry. The hedge fund firm held various large positions in the automotive segment, most notably in two equities—Fiat Chrysler Automobiles N.V. and Ford Motor Company. The analyst decided to focus on these global industry giants as a proxy for the broader automotive segment. His manager expected an assessmen...Starting at €8.20
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RONA Inc.: Was Being Bought Out the Best Option
Normand Turgeon; JoAnne LabrecqueCase IVEY-9B18A053-EMarketingRONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiatio...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20