HBSP (USA)
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Global Sourcing at Nike
Hsieh, Nien-he; Toffel, Michael W.; Hull, OliviaCase HBS-619008-EBusiness Ethics and Corporate Social ResponsibilityThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers' factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike's Global Sourcing and Manufacturing...Starting at €8.20
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCase HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Starting at €8.20
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaTeaching Note HBS-521050-EMarketingTeaching note for case 521009.Starting at €0.00
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20
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Culture at Google
Hsieh, Nien-he; Klopfenstein, Amy; Mehta, SarahCase HBS-320050-EBusiness Ethics and Corporate Social ResponsibilityBeginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google's contracts with the U.S. government, restStarting at €8.20
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Global Sourcing at Nike, Teaching Note
Hsieh, Nien-he; Toffel, Michael W.; Hull, OliviaTeaching Note HBS-619061-ETeaching note to support "Global Sourcing at Nike," HBS No. 619008.Starting at €0.00
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Global Sourcing at Nike (Spanish version)
Hsieh, Nien-he; Toffel, Michael W.; Hull, OliviaCase HBS-621S01Business Ethics and Corporate Social Responsibilitysourcing from suppliers that meet compliance standards, challenging and encouraging suppliers to improve capabilities, and being responsive to consumer demand across the world.Starting at €8.20