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iQmetrix and Straker Translations: Evaluating First Contact
Ann C. Frost; Chris Street; Maurice ThibodeauCase IVEY-9B18A069-EEntrepreneurship, MarketingUsing raw, uncut footage, this video case asks students to evaluate the effectiveness of the first contact that took place in November 2016 between representatives from two technology companies—iQmetrix and Straker Translations. The two firms are contemplating a business partnership in which Straker will provide iQmetrix with translation services. First contact calls generally precede every business partnership and are normally completed only aft...Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement - David Charron's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C025-ELeadership and People ManagementSupplement to product 9B16C024.Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement-Maurice Thibodeau's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C024-EEntrepreneurship, Leadership and People ManagementThis negotiation exercise simulates the 2015 negotiation between senior leadership at iQmetrix, a Regina-based point of sale software firm, and Humanity, a San Francisco-based provider of a human resources module that iQmetrix seeks to bundle into its software product. The exercise is unique in that it occurs in a mediated environment where both parties only interact over email. There is no face-to-face interaction, leaving both sides to negotiat...Starting at €8.20
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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCase HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Starting at €8.20
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaTeaching Note HBS-521050-EMarketingTeaching note for case 521009.Starting at €0.00
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Drinkworks: Home Bar by Keurig
Gupta, Sunil; Levav, Jonathan; Kelley, JuliaCase HBS-521010-EMarketingIn the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had develStarting at €8.20
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Eataly: Reimagining the Grocery Store, Teaching Note
Gupta, Sunil; Addis, MichelaTeaching Note HBS-515078-EMarketingWithin a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly manage to grow so quickly, and could it sustain its growth in the future?Starting at €0.00
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Drinkworks: Home Bar by Keurig, Teaching Note
Gupta, Sunil; Levav, JonathanTeaching Note HBS-521089-EMarketingTeaching note for "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521010.Starting at €0.00