Ivey Business School (Canada)
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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Pinpoint Consulting — Credit Card Portfolio Valuation
Srinivas Krishnamoorthy; Devin ChetanCase IVEY-9B11E032-ECorporate Governance, Finance, StrategyPinpoint Consulting, a multi-billion dollar strategy consulting firm, has been hired by Dart Financial Corporation to provide advice on the potential acquisition of a credit card portfolio. An analyst has the task of building a model and making recommendations. The price is set at $60 million and the analyst must assess whether the portfolio is an attractive opportunity and a suitable fit for Dart Financial.Starting at €8.20
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Dexter Nelson, Summer Analyst
James A. Erskine; Devin ChetanCase IVEY-9B09M034-EStrategyDexter Nelson recently accepted a summer analyst position at PPC Consulting (PPC) in Toronto, and was excited to take on the challenge in a high-performance organization. It had only been a few days since he had started his internship when the rest of Dexter Nelson's team left to conduct primary research at a client site. Left alone to work on his first real project, he began to feel overwhelmed. Having recognized the project as a new product lau...Starting at €8.20
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20