Ivey Business School (Canada)
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Niagara Health System: An Innovative Communications Strategy (B)
Anne Snowdon; Alexander Smith; Andrew ScarffeCase IVEY-9B15M023-EStrategySupplement to 9B15M022.Starting at €5.74
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Cate & Levi: Evaluating Options for Growth
Brian AndersonCase IVEY-9B12M002-EEntrepreneurship, StrategyIn 2011, Cate & Levi is a specialty gift manufacturer — primarily of children’s toys and clothing — based in Toronto, Canada. The founder of Cate & Levi is pondering growth options for his firm, recognizing that the business model so successfully employed to earn the company its first $1 million in revenues is not likely to sustain the company’s momentum. Just three years old, the company has grown dramatically in no small part due to its unique ...Starting at €8.20
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Niagara Health System: An Innovative Communications Strategy (A)
Anne Snowdon; Alexander Smith; Andrew ScarffeCase IVEY-9B15M022-EStrategyThis case chronicles three major challenges faced by the Niagara Health System, a seven-hospital network in the Niagara region in the province of Ontario, Canada. An interim chief communications officer has joined the Niagara Health System team on secondment to help with communications issues during a C. difficile outbreak. He soon realizes that the public communication issues were not isolated to this outbreak, but rather continued a trend of po...Starting at €8.20
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FLYHT: Crossing the Chasm
Brian Anderson; Ken MarkCase IVEY-9B12A022-EEntrepreneurship, MarketingAeroMechanical Services, Ltd. has a superior aircraft-monitoring product, FLYHT, which is significantly more advanced than the typical flight data recorder used by airlines. It can be easily installed and provides a wide range of real-time information that could be critical for airlines looking to reduce costs and improve safety. Yet it continues to struggle to get its solution adopted by major airlines. The vice president of business development...Starting at €8.20