Ivey Business School (Canada)
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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Anjali Kumar — Negotiating a Job Offer (B)
Alison Konrad; Nundini KrishnanCase IVEY-9B11C046-ELeadership and People ManagementThis case is a supplement to Anjali Kumar — Negotiating a Job Offer (A).Starting at €5.74
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Anjali Kumar — Negotiating a Job Offer (A)
Alison Konrad; Nundini KrishnanCase IVEY-9B11C045-ELeadership and People ManagementAnjali Kumar receives her first job offer after graduation at an organization she admires, with interesting work and good benefits, but the salary is low. Also, she is unsure whether the position offers any advancement opportunities. At the end of the (A) case, Anjali has to decide whether to accept the offer, decline it, or try to negotiate a better offer, even though she has received no other offers at the time.Starting at €8.20