Ivey Business School (Canada)
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Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Allison Johnson; Laurie DudoCase IVEY-9B11A002-EMarketingThe case explores the use and importance of corporate sponsorships — in this case, how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contribute...Starting at €8.20
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Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Allison Johnson; Laurie DudoCase IVEY-9B11A003-EMarketing, Strategy3M Canada has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF) since 2005. In support of the CBCF, 3M Canada has produced and sold pink products (i.e. products that bear the pink ribbon, such as Post-it notes, flag pens, Nexcare bandages and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines this corporate sponsorship relationship, and specifically how 3M Canada’s brand manager ...Starting at €8.20
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Fantasy Hockey: Trade or Contend
Kyle Maclean; Noah FluxgoldCase IVEY-9B20E013-EDecision AnalysisIn December 2019, a member of a fantasy hockey league had to decide whether to trade away his top talent in exchange for draft picks in the following year’s fantasy draft or to continue to compete for a position in the playoffs. If he traded his top players, he would forfeit his chances at competing for a championship; however, this move might put his team in a better position for the following year’s fantasy hockey season. He had access to the l...Starting at €8.20