Ivey Business School (Canada)
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Kreative Kasuals Inc.
Elizabeth M.A. Grasby; Kevin DeanCase IVEY-9B12B001-EAccounting and Control, EntrepreneurshipThe owner of a small Ontario-based textiles manufacturer must decide whether to bid on two government tenders and, if so, at what prices. The owner must analyze each bid by calculating its direct, absorption, and full costs, consider the impact of adding each bid’s volume to the company’s current capacity level, and determine the differences between a one-time and multi-year tender contract. The owner also wants to look at the overall “fit” of th...Starting at €8.20
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Satya: Authentic Entrepreneurship and Community
Vania Sakelaris; Janice ByrneCase IVEY-W28479-EEntrepreneurshipPatrice Mousseau was an Indigenous woman in Canada who founded an organic skin care company, Satya. From Satya’s modest beginnings and early challenges, the company had several subsequent successes before Mousseau faced significant challenges due to the COVID-19 pandemic. Mousseau’ s Indigenous values and influences shaped her approach to launching and developing Satya. Additionally, Mousseau’s collaboration with a women-only network of investors...Starting at €8.20
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCase IVEY-W26182-EEntrepreneurship, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacStarting at €8.20
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Horseshoe Resort
Elizabeth M.A. Grasby; Kevin DeanCase IVEY-9B11B011-EAccounting and ControlThe general manager of Horseshoe Resort is finalizing the proposal for a new adventure park with his management team. Horseshoe is a recently purchased all-season resort, and new ownership wants to increase Horseshoe’s attractions to entice visitors to the resort in the summer months. The general manager wants to determine how best to use the land and investment money to cater to Horseshoe’s target market and add to its portfolio of activities....Starting at €8.20
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Helga Wear: The Unzipped Potential of Women’s Workwear
Vania Sakelaris; Janice ByrneCase IVEY-W32629-EEntrepreneurship, StrategyThe case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender b...Starting at €8.20
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Funding My Sisters’ Place: Building a Sustainable Social Enterprise
Janice Byrne; Sophie Bacq; Vania SakelarisCase IVEY-W28481-EEntrepreneurship, Knowledge and CommunicationBy the spring of 2021, My Sisters’ Place, a safe, welcoming, and inclusive support centre for women in London, Ontario, had welcomed countless women to Buchan House, a historic Victorian mansion located in downtown London, that had been generously donated by a local family. While it had become a safe haven for so many people in the community, the building’s age and heritage status also meant frequent and high maintenance costs, and the recent roo...Starting at €8.20