Ivey Business School (Canada)
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Heritage Chickens: The Challenge of Genetic Sustainability
Joel Gehman; Marni Devlin Moses; Leanne HedbergCase IVEY-9B17M057-EEntrepreneurship, StrategyThe Poultry Research Centre at the University of Alberta farm was an internationally recognized research, development, and learning hub. It began the Rare Poultry Conservancy Program in 1986 as a way to maintain heritage chicken breeds. In 2009/10, as a result of the global financial crisis, university funding was reduced, and every campus department needed to cut programs or find creative ways to finance them outside of the traditional methods. ...Starting at €8.20
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Professional Media Inc.
Peter C. BellCase IVEY-9B13E004-ECorporate GovernanceA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Starting at €8.20
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCase IVEY-9B09E013-ECorporate GovernanceTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Starting at €8.20
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCase IVEY-9B09E016-ECorporate GovernanceDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Starting at €8.20
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Gold Claim at Sturgeon Lake
Peter C. Bell; Gregory S. ZaricCase IVEY-9B09E018-ECorporate GovernanceAWARD WINNING CASE: 2009 INFORMS Case and Teaching Materials Competition, 3rd place. A freelance geologist was asked for advice regarding two mining claims to property on Sturgeon Lake, near Thunder Bay, Ontario. Specifically, he was asked if there was enough gold on the property to pursue an economically feasible mining opportunity. The geologist determined that an analytical approach would best aid the analysis of the multiple factors he would ...Starting at €8.20
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Oakville Hydro Optimum Engine Selection
Peter C. Bell; Xinghao Yan; Scott Mudie; Mark Visscher; Aman RainaCase IVEY-9B10E025-ECorporate GovernanceThe president of Oakville Hydro Energy services needed to make a decision on the installation of an electricity-generating engine at the regional municipal Wastewater Treatment Plant in Burlington, Ontario. This engine installation was in support of the production of green power, and the Ontario Power Authority (OPA) had introduced a feed-in tariff that paid a premium for the generation of this type of green power. One of three specific engines w...Starting at €8.20
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Edmonton City Centre Airport: A Sustainability Challenge for a Growing City
Joel Gehman; Neetu Sharma; Kristel Owens; Graham Graff; Trent Nabe; Poonam RandhawaCase IVEY-9B17M076-EStrategyIn 1995, many of the flights at Edmonton City Centre Airport (ECCA) were being diverted to Edmonton International Airport. By 2008, ECCA’s two runways required an estimated CA$10 million in capital upgrades and CA$35 million in additional maintenance costs over the next 10 years. In light of these facts, in November 2011, Edmonton’s city council had begun to consider whether maintaining ECCA was feasible or if other alternatives would put the lan...Starting at €8.20
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Transcend Coffee: Local Sustainability Challenges in a Global Industry
Joel Gehman; Nicole Neufeld; Dasha Smirnow; Siddharth Agrawal; Danielle Sandberg; Manav DeolCase IVEY-9B16M130-EEntrepreneurship, StrategyIn 2014, Transcend Coffee—an independent coffee shop and coffee bean roaster with several locations in Edmonton, Alberta—was selling premium coffee to a loyal base of customers. While it had taken several years to establish its presence in a marketplace that was filled with coffee retailers, Transcend Coffee's success was in part due to its direct trade supply chain strategy. By working closely with its coffee bean farmers, Transcend Coffee was a...Starting at €8.20
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Loblaw Companies Ltd.: EDI and Strategic Growth
Joel Gehman; Kylie Heales; Jennifer Sloan; Gordon Wickstrom; Cianna Elwin; Marion Mwanganyi; Talha ZafarCase IVEY-W29386-EStrategyIn 2019, Loblaw Companies Limited, a Canadian grocery chain headquartered in Brampton, Ontario, was mired in controversy over the “ethnic food aisle,” which was a common feature in all its stores. The company was questioned about the aisle’s role in creating a sense of otherness and divisiveness among the culturally diverse individuals it served. These issues related to discussions sparked by the Black Lives Matter movement alongside the emergenc...Starting at €8.20
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SC Johnson: Planning Coupon Promotions
Peter C. Bell; Dave UnipanCase IVEY-9B06E014-ECorporate GovernanceAn intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.Starting at €8.20