Ivey Business School (Canada)
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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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Workplace Safety Trainers: Resuscitating Revenue
Julie Gosse, Anthony MccreeryCase IVEY-W32234-EStrategyIn June of 2022, Jada Abimbola, chief executive officer and owner of Workplace Safety Trainers (WST), needed to develop a strategy for the business after experiencing stagnating profits during the coronavirus pandemic. WST was one of Ontario’s foremost private occupational health and safety companies, providing training for businesses that needed to comply with the standards of the Ontario Ministry of Labour, Immigration, Training, and Skills Dev...Starting at €8.20
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Chem-ARC: Playing the Blame Game
Julie Gosse, Anthony MccreeryCase IVEY-W32509-ELeadership and People ManagementThe turnaround coordinator at Chem-ARC Industries (Chem-ARC) had to solve a dispute involving multiple stakeholders within the Turnaround Scheduling and Planning Department. Chem-ARC had been only two days into a company-wide shutdown when a delay on the plant floor sent the outage schedule into disarray. Members of the department started to blame one another for the issues Chem-ARC was facing. With a group of disgruntled employees, a costly prob...Starting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20