Ivey Business School (Canada)
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Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
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Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
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CLS: Digging in For the Long Haul
Don Haidey; Brad QuiringCase IVEY-9B20M060-EEntrepreneurship, StrategyCLS Landscape Supply was an established firm facing flat sales growth and declining profitability. Founded as a student-run business by a young couple in 2009 in Cochrane, Alberta, the company had grown to 33 seasonal employees, with sales exceeding $4 million annually. It operated two locations that supplied landscape products and materials to both retail and commercial customers, as well as a landscape construction division that provided both l...Starting at €8.20