Ivey Business School (Canada)
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Finemaster Projects Ltd. (A)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B10C001-ELeadership and People ManagementThe assistant site supervisor at Finemaster Projects Ltd. struggled with how to approach his boss for a raise. When hired, he had been told that regular annual reviews were held with employees and that good performance would be rewarded with corresponding pay increases. After one year with the company, the assistant site supervisor found that the owners rarely acted on this policy, leaving it up to staff to approach management about raises, promo...Starting at €8.20
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Sullivan's Flooring Concept
John S. Haywood-Farmer; Julie GosseCase IVEY-9B07D010-EEntrepreneurship, Service and Operations ManagementA carpenter is considering options for improving the manufacturing process of his custom wood-flooring concept. He started the business as a part-time venture and wanted to increase production efficiency to accommodate the growing interest for his pine flooring design. The carpenter was unsure whether he should invest in new equipment or hire part-time labour, but he knew that either way, he would have to change the current process to ensure that...Starting at €8.20
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Druthers Forming Limited
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B09N006-EFinanceThe account manager at the Canadian Commercial Bank (CCB) in Barron, Ontario, reviewed his latest loan request. The co-founder of Druthers Forming Limited (Druthers), a long-time CCB customer, was requesting a $350,000 loan to construct a new building to house Druthers' existing operations. Construction was already well underway. The account manager also noted that Druthers was currently operating without a line of credit and he wondered whether ...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Boho Bars: Energizing Growth
Julie Gosse; Jessica OrchinCase IVEY-W31122-EEntrepreneurship, StrategyIn late 2019, Nicole Haney was considering the next strategic step for her business, Boho Bars Bake Shop, based in London, Ontario. Boho Bars Bake Shop produced energy bars made with simple ingredients and whole foods. Haney, who had left her corporate job with the goal of achieving a more flexible lifestyle that would allow her to live in Hawaii for six months of the year, had successfully scaled the business to distribute her product across maj...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Bitaco Tea: A Taste of a Better World
Juanita CajiaoCase IVEY-W27301-EMarketing, StrategyAgricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and pl...Starting at €8.20
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Cavanaugh's Kubbs
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B13D005-EEntrepreneurship, Service and Operations ManagementA carpenter was trying to decide how to arrange his production process for manufacturing the increasingly popular Swedish lawn game known as “Kubb.” The carpenter had handcrafted several game sets for his friends and family, and, since demand for the game had grown, he planned to sell his kubbs to the general public. The carpenter needed to increase production efficiency, but he was unsure of the best way to arrange the production process. Additi...Starting at €8.20
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Sew Sew Sweet
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B14D003-EEntrepreneurship, Service and Operations ManagementA self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or shorStarting at €8.20
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Finemaster Projects Ltd. (B)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B10C002-ELeadership and People ManagementThis supplement to Finemaster Projects Ltd. (A) describes the assistant site supervisor’s meeting with his boss after 12 months.Starting at €5.74