Ivey Business School (Canada)
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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B020-EAccounting and Control, Entrepreneurship, MarketingThis case is a supplement to Damn Heels (A).Starting at €5.74
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Windmill Microlending: Converting Potential to Prosperity
Catherine Pearl; Michael Roberts; Channing BrownCase IVEY-9B20M084-EEntrepreneurship, StrategyWindmill Microlending, was established in 2004 by a group of community activists who saw the need to help Canadian newcomers restart their careers. The organization offered microloans to help pay the costs of reaccreditation and training. The organization’s first chief executive officer was hired in February 2017, and by September 2017, she had formulated a new vision for the organization that would address three goals: growing the number of clie...Starting at €8.20
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Damn Heels (A)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B019-EAccounting and Control, Entrepreneurship, MarketingA young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new...Starting at €8.20