Ivey Business School (Canada)
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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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World Vision Canada: Meeting Madness
Derrick Neufeld; Fiorella Rujano; Curtis Sands; Kalpana SrinarayanadasCase IVEY-9B20E015-EInformation TechnologiesIn late 2019, the chief people officer at World Vision Canada was feeling overwhelmed. Eighteen months earlier, she had exited her intense and successful career in the private sector to join World Vision Canada, a leading international development charityStarting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20