Ivey Business School (Canada)
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Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
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Workbrain Corp. - A Case in Exit Strategy
Tevya RosenbergCase IVEY-9B07N007-EEntrepreneurship, FinanceThe chief financial officer (CFO) of Workbrain Corporation (Workbrain) must prepare a memo for the upcoming board of directors meeting. Workbrain, a venture-backed company, has grown substantially since its founding in November 1999. Now the CFO must communicate to the board whether it is time to consider an initial public offering (IPO) and, if so, in which exchange market the stock should be offered. The company must also consider what financin...Starting at €8.20
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OPK Capital Corporation - An Introduction to Search Funds
Stewart Thornhill; Tevya RosenbergCase IVEY-9B09M006-EEntrepreneurship, StrategyThis case provides an introduction to the concept of a search fund. A search fund is an investment vehicle through which a group of investors provide financial support to an entrepreneur or a small team of entrepreneurs for the purpose of finding and acquiring a privately held company in which the entrepreneurs would ultimately perform senior management roles. This case deals with the process of setting up the fund, defining its terms and examini...Starting at €8.20
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Molson Canada: Social Media Marketing (Spanish version)
Deborah Compeau; Israr QureshiCase IVEY-9B08AS14MarketingEste caso describe experimentos de Molson con los medios sociales de comunicación para crear conocimiento de marca. Ilustra los temas implicadas en la comercialización de los medios de comunicación sociales. Molson se enfrentó con el desafío de cómo rápidamente el contenido de los medios de comunicación social podría extenderse a diversos grupos. Había un peligro real de salir afuera de su control si Molson no responderían con rapidez El caso ani...Starting at €8.20
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AudienceView
Tevya RosenbergCase IVEY-9B07N006-EEntrepreneurship, FinanceA vice-president of Ventures West, a leading Canadian venture capital firm, must decide what due diligence to conduct in order to recommend an investment in AudienceView, a company that provides software and services for the sports and entertainment ticketing markets. While the case is focused on due diligence, there is sufficient information to allow for a full venture capital investment analysis, including valuation and deal terms.Starting at €8.20
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RSSWorks Inc. - An Early Stage Investment
Stewart Thornhill; Tevya RosenbergCase IVEY-9B09M010-EEntrepreneurship, StrategyRSSWorks Inc. represents a very early stage funding opportunity - the business model has not been decided. The case provides an introduction to the thinking behind seeking first external funding for an early stage founder-funded company. Students will gain an overview of how a very early stage company gets going and begins to operate by exploring the funding options open to a company at this early stage, considering the needs and wants of the fou...Starting at €8.20