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Mistura Beauty Solutions
Ron Mulholland; Anthony Davis; Amanda Goupil; Christine Harvey; Kyle MarcusCase IVEY-9B12A034-EEntrepreneurship, MarketingA four-year-old cosmetics company is experiencing the typical difficulties of a company evolving from a mom-and-pop operation to a scalable, systems-driven organization. The CEO and founder recognized a problem and opportunity with foundation makeup. She developed a self-adjusting, hard-powder makeup for use on any skin tone. Following an appearance on a reality TV show for entrepreneurs and numerous other promotional measures, the company’s sale...Starting at €8.20