Ivey Business School (Canada)
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Academic Entrepreneurship: Navigating Commercialization Challenges
Simon Parker; Vania SakelarisCase IVEY-W28370-EEntrepreneurship, StrategyIn September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose of the meeting had been to debrief on Viswanathan’s progress in response to the unexpected multi-stakeholder feedback received on the outcome of her six years of research: a prototype of an anti-collision system that enhanced wheelchair users’ mobility. To her considerable surprise and confusion, th...Starting at €8.20
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCase IVEY-W27514-EInformation Technologies, StrategyIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Starting at €8.20
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Helga Wear: The Unzipped Potential of Women’s Workwear
Vania Sakelaris; Janice ByrneCase IVEY-W32629-EEntrepreneurship, StrategyThe case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender b...Starting at €8.20
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Braze Mobility: Mobilizing Plans for Growth
Simon Parker; Vania SakelarisCase IVEY-W28457-EEntrepreneurship, StrategyIn March 2020, Canadian-based venture Braze Mobility was experiencing growth challenges. The company had commercialized an anti-collision system to enable safe wheelchair navigation, which had been well received by the US market following a fruitful collaboration with the US Department of Veterans Affairs. The chief executive officer of Braze Mobility was now facing some big decisions. Should the company continue to expand its current export mode...Starting at €8.20