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Lyft Vehicle Services: Building Trust and Repairing a Value Proposition
Mathew Taylor, Eric JanssenCase IVEY-W25384-EKnowledge and Communication, StrategyIt was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential...Starting at €8.20
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Unconscionability: David V. Uber, The Goliath
Naor Cohen, Carter CzaikowskiCase IVEY-W25194-ELeadership and People Management, StrategyDavid Heller began delivering food in Toronto using the UberEATS platform in December 2016. Several months after signing a service agreement with Uber Technologies Inc. (Uber), Heller drove for Uber approximately 40–50 hours every week, generating earningStarting at €8.20