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Zoom Video Communications: Flash in the Pandemic or Enduring Success? - Teaching Note
Malay Krishna; Gursimran GambhirTeaching Note IVEY-W24951-EStrategyTeaching note for product W24950.Starting at €0.00
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Pricing, Profits and Customer Value (Spanish version)
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Case HBS-818S09StrategyThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Starting at €8.20