Ivey Business School (Canada)
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Blacbiblio: Hold Steady or Change Course
Raymond L. Paquin; Bharathram Sivasubramanian; Rajshree PrakashCase IVEY-9B20M050-EEntrepreneurship, StrategyBlacbiblio.com, Inc., an educational materials start-up in Montreal, Canada, launched its first and only product, the ABCs of Canadian Black History Kit, in 2016. The product received strong positive reviews at the time of its launch, but its initial price of CA$2,500 per kit left it out of reach for most of its intended customers. The company founder, a historian and educational content creator, shifted to a flexible pricing strategy, offering t...Starting at €8.20