Ivey Business School (Canada)
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Maritime Bus: Goal Setting and Surviving the Pandemic Crisis
Matthew Pauley; Xiao ChenCase IVEY-W31846-EDecision Analysis, EntrepreneurshipMike Cassidy owned Maritime Bus, which provided an essential service built on efficient and effective travel and terminal-to-terminal package delivery in the Maritime provinces of Prince Edward Island (PEI), New Brunswick (NB), and Nova Scotia (NS). Headquartered in Charlottetown, PEI, the Maritime Bus company was part of the Cassidy Group, which employed over 500 people, including Cassidy’s wife and three sons, and served over 80 per cent of the...Starting at €8.20