Ivey Business School (Canada)
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Bombardier Aerospace: The CSeries Dilemma
Louis Hébert; Ali TalebCase IVEY-9B11M072-EStrategyIn July 2004, Bombardier Aerospace announced its intention to develop a new family of aircraft called CSeries. In May 2007, three years after the initial announcement, the final decision on whether to proceed with the initiative was still pending. Moreover, during this period, the company released several confusing announcements that raised concerns among investors and industry analysts regarding the sustainability of the company’s long-term stra...Starting at €8.20
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Express Trucking: Executive Team Dynamics (Role Play) (C) - Observer Grid
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M016-EStrategyTwo executives at Express Trucking—the vice-president of legal affairs, and the vice-president of sales—were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking’s liability, whereas the vice-president of sales feared ...Starting at €5.74
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Express Trucking: Executive Team Dynamics (Role Play) (B) - Vice-President, Sales (Dominic)
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M015-EStrategyTwo executives at Express Trucking—the vice-president of legal affairs, and the vice-president of sales—were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking’s liability, whereas the vice-president of sales feared ...Starting at €5.74
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AutoNation: The Changing Auto Dealership Landscape
Daniel DoironCase IVEY-W33379-EStrategyAutoNation Inc. (AutoNation), the largest auto dealership group in the United States, found itself in an envious position at the end of 2022. Sales and profits were at an all-time high, and AutoNation had a strong cash position and growth aspirations. However, the auto industry was undergoing changes, driven primarily by the electric vehicle (EV) revolution that was in full swing in early 2023. Committed to an EV future, original equipment manufa...Starting at €8.20
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Cervus Equipment Corporation: Harvesting a New Future
Daniel Doiron; Davis SchryerCase IVEY-9B13M092-EEntrepreneurship, StrategyBy 2015, Cervus Equipment Corporation, based in Calgary, Alberta, has grown its business substantially through regional acquisitions and strong organic growth. The company was founded in the 1990s to manage and consolidate farm equipment dealerships in western Canada but, in partnership with original equipment manufacturers, has branched into the construction equipment and long haul trucking manufacturing industries and has moved into New Zealand...Starting at €8.20
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Express Trucking: Executive Team Dynamics (Role Play) (A) - Vice-President, Legal Affairs (Alex)
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M014-EStrategyTwo executives at Express Trucking—the vice-president of legal affairs, and the vice-president of sales—were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking’s liability, whereas the vice-president of sales feared ...Starting at €8.20
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Cervus Equipment Corporation: Diversified Growth in Trucking
Daniel Doiron; Davis SchryerCase IVEY-9B16M230-EEntrepreneurship, StrategyCervus Equipment Corporation, the major Canadian dealer group for John Deere and Peterbilt Motors Company equipment, had grown from CA$56 million in 2004 to close to $1 billion in 2014. It had achieved these results through an aggressive acquisition and growth-oriented strategy, by purchasing heavy-equipment dealerships representing John Deere, Bobcat, and other high-end original equipment manufacturers (OEMs). The company’s move into the long-ha...Starting at €8.20