Ivey Business School (Canada)
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getClarity Inc. (A)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E015-ECorporate GovernanceGetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm’s own data, which has been attained through an exclusive contract. The company’s current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demograph...Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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Maple Leaf Simply Fresh (A)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A008-EMarketingA new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. The chilled ready meals category in Canada is expected to exceed $200 million by 2011, and plans call for Maple Leaf to own more than half the category by that time. In the (A) case in this four-part series, the vice president of innovation and brand development is convening a group meeting to finaliz...Starting at €8.20
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getClarity Inc. (B)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E016-ECorporate GovernanceSupplement to getGlarity (A) (see 9B14E015). An Excel spreadsheet for this supplement is available (see 7B14E016).Starting at €5.74